Sales Call Action Capture

What does this mean?

Reps and customers leave calls with clear next steps and nothing falls through the cracks, speeding follow‑ups and improving handoff consistency.

How it works?

Extracts action items from call transcripts and notes, maps each to an owner and due date, and creates the tasks directly in the team’s systems (e.g., CRM, Jira) with status tracking.

Workflow steps

Step 1: Trigger on call completion

The Workflow activates automatically when a sales call ends—whether via a Meeting Ended trigger, Gong, or similar integration—capturing the transcript and notes for processing.

Step 2: Extract action items

Cassidy analyzes the call transcript using your company's context and terminology, identifying every commitment, follow-up, and next step mentioned during the conversation.

Step 3: Assign owners and due dates

For each action item, the Workflow maps the responsible party (rep, customer, or internal teammate) and determines a due date based on context from the call.

Step 4: Create tasks in connected systems

The Workflow automatically creates tasks in your CRM (Salesforce, HubSpot) or project tools (Jira) with the assigned owner, due date, and relevant call context attached.

Step 5: Track and notify

The Workflow logs all action items back to the deal record for visibility, and sends a summary via Slack or email so reps and stakeholders know exactly what's expected and when.