AI Weekly Campaign Report Agent
Automating Weekly Campaign Performance Reports with AI
Cross-Channel Data Unification
The agent connects to GA4, Google Ads, Meta, LinkedIn, and other platforms to pull metrics into a single, harmonized view—eliminating manual exports and inconsistent naming conventions.
Automated WoW Analysis and Anomaly Detection
AI-powered analysis calculates week-over-week deltas, flags performance anomalies, and surfaces root causes across channels, campaigns, and creatives without analyst intervention.
Executive-Ready Insights Delivered on Schedule
Every Monday, a digestible report lands in Slack or email with KPI scorecards, budget pacing, prioritized recommendations, and deep-links to dashboards—giving teams a 5-minute read that drives action.
How Cassidy automates weekly campaign reports using AI
Step 1: Connect data sources
Cassidy authenticates with GA4, Google Ads, Meta Ads, and other platforms via secure API connections, mapping accounts and properties to each client profile in your Knowledge Base.
Step 2: Ingest and normalize campaign data
On a scheduled cadence, Cassidy pulls metrics across all connected platforms, standardizes naming conventions, aligns time zones and currencies, and blends web analytics with ad spend for full-funnel visibility.
Step 3: Calculate WoW performance and flag anomalies
The Workflow computes week-over-week changes for KPIs like sessions, conversions, spend, CTR, CPA, and ROAS—then applies rule-based and AI-driven analysis to detect anomalies and identify root causes.
Step 4: Generate insights and recommendations
Cassidy's Agents analyze the data to produce an executive summary, highlight top movers and laggards, assess budget pacing, and recommend specific actions like bid adjustments or creative tests.
Step 5: Deliver to Slack or email
Every week, Cassidy sends a formatted digest to your designated Slack channel or email list—complete with KPI scorecards, charts, anomaly alerts, and links to live dashboards for deeper exploration.
Implement it inside your company
- Hands-on onboarding and support
- Self-paced training for your team
- Dedicated implementation experts
- Ongoing use case discovery
- ROI tracking & analytics dashboards
- Proven playbooks to get started fast
