Weekly Competitor News Brief

What does this mean?

Keeps teams aligned on rival moves without manual tracking, enabling faster responses, informed planning, and timely enablement.

How it works?

Monitors a defined competitor set, aggregates notable updates from trusted sources each week (product launches, pricing changes, funding, hires, partnerships, customer wins), and delivers a concise brief with summaries, links, and citations to email and Slack.

Workflow Steps

Step 1: Run on a weekly schedule

The Workflow activates automatically on a set schedule—weekly at a time you choose—so competitor monitoring happens consistently without anyone having to remember to run it.

Step 2: Research each competitor

Cassidy's Research Agent searches the web for each competitor in your defined set, looking for notable updates: product launches, pricing changes, funding announcements, key hires, partnerships, and customer wins.

Step 3: Aggregate and summarize findings

The Workflow pulls together all the research into a concise brief—summarizing each update with context, links, and citations to the original sources.

Step 4: Format the weekly brief

Everything is structured into a clean, scannable format organized by competitor, making it easy for teams to quickly digest what matters.

Step 5: Deliver to email and Slack

The finished brief is sent automatically to your team's inbox and posted to a designated Slack channel, so everyone stays aligned on competitor moves without lifting a finger.