AI Influencer Search Agent

How Cassidy automates influencer search using AI

Step 1: Define campaign parameters

The Workflow begins when your team inputs campaign objectives, target audience criteria, budget parameters, and brand safety guardrails into Cassidy.

Step 2: Search and score creators

Cassidy queries your connected influencer databases and applies AI-driven brand-fit scoring, analyzing content themes, audience demographics, engagement authenticity, and historical performance to generate a ranked shortlist.

Step 3: Run safety and fraud checks

The Workflow automatically screens each candidate for fake followers, toxic content history, competitive conflicts, and compliance risks—surfacing only creators who meet your standards.

Step 4: Generate personalized outreach

Cassidy drafts tailored recruitment emails or DMs for each shortlisted creator, pulling context from their recent content and past brand collaborations to make outreach feel personal, not templated.

Step 5: Orchestrate briefing and approvals

Once creators are confirmed, Cassidy generates campaign briefs with talking points, disclosure requirements, and creative guidelines—then tracks content submissions through your approval workflow.

Step 6: Monitor and measure performance

As content goes live, Cassidy ingests posts across platforms and populates real-time dashboards with reach, engagement, conversions, and cost-efficiency metrics—giving your team the data to optimize mid-campaign and report results to clients.