AI Brand Voice Knowledge Agent

How Cassidy automates brand governance using AI

Step 1: Ingest client brand materials into the Knowledge Base

Cassidy connects to your document sources—Google Drive, SharePoint, Notion—and continuously syncs brand books, voice guidelines, terminology lists, compliance policies, and approved exemplar content into a unified, searchable Knowledge Base for each client.

Step 2: Configure per-client Brand Kits with guardrails

Using Cassidy's no-code builder, teams define voice pillars, tone sliders, do/don't lists, banned terms, and compliance rules. Role-based permissions ensure freelancers and partners only access the brand kits they need.

Step 3: Trigger content checks on new drafts

When a draft enters the Workflow—via Slack message, email, or direct input—Cassidy automatically runs tone analysis, terminology enforcement, and compliance checks against the client's Brand Kit and Knowledge Base.

Step 4: Generate explainable feedback and suggested fixes

The Agent returns a content score with clear explanations: which rules passed, what violated guidelines, and specific rewrites to bring copy on-brand—grounded in the client's actual style guide and approved examples.

Step 5: Route for Human-in-the-Loop approval

Cassidy sends flagged content to designated reviewers in Slack or Teams, with full context and audit history. Editors approve, request revisions, or escalate—all tracked for compliance and accountability.

Step 6: Publish approved content and log for analytics

Once approved, content flows to your CMS, DAM, or marketing automation platform. Cassidy logs adherence metrics, reviewer feedback, and performance data to continuously refine brand rules and measure consistency across campaigns.