AI Campaign Launch Checklist Agent

How Cassidy automates campaign launch checklists using AI

Step 1: Trigger on campaign brief submission

The Workflow activates when a trafficking sheet or campaign brief is submitted—whether uploaded to Google Drive, shared via Slack, or entered through a form—pulling in creative details, targeting parameters, budgets, flight dates, and destination URLs.

Step 2: Parse and validate UTM taxonomy

Cassidy extracts all tagged URLs from the brief, checks each against your UTM naming conventions stored in the Knowledge Base, and flags any that use incorrect case, invalid separators, missing required parameters, or values outside your controlled vocabulary.

Step 3: Crawl destinations and verify tracking

The Workflow tests each landing page for HTTP status, redirect chains, mobile responsiveness, and consent banner functionality, then verifies that pixels fire correctly with required event parameters and that Conversions API events deduplicate properly against web events.

Step 4: Generate pre-flight QA report

Cassidy compiles validation results into a structured QA report—documenting passed checks, flagged issues, and recommended fixes—then routes it to the appropriate team member for review before launch.

Step 5: Monitor the first 72 hours post-launch

Once campaigns go live, Cassidy monitors delivery pacing, conversion signals, and event match quality against your thresholds, sending alerts to Slack or Teams when spend anomalies, zero-delivery, or signal breaks are detected—with kill-switch recommendations ready if needed.