AI Creative Governance Agent

How Cassidy automates creative review and brand compliance using AI

Step 1: Trigger on creative submission

The Workflow activates when a new creative asset is submitted for review—whether uploaded to your DAM, dropped into a shared folder, or pushed from your design tool.

Step 2: Ingest brand guidelines and policy rules

Cassidy pulls your brand book, regulatory disclosures, channel specs, and approved asset libraries from the Knowledge Base to establish the compliance guardrails for each asset.

Step 3: Run automated preflight checks

The Agent validates the asset against brand standards (logo clearspace, color palette, tone of voice), regulatory requirements (FTC disclosures, WCAG accessibility), and channel specs (aspect ratios, character limits), generating a compliance score and flagging deviations.

Step 4: Route through approval stages

Cassidy automatically routes the asset through configured stakeholders—creative, brand, legal, and client—using parallel or sequential workflows with SLA tracking and automated reminders.

Step 5: Capture annotations and resolve feedback

Reviewers add structured annotations and change requests directly within the Workflow. Cassidy tracks version history, compares redlines, and logs exception waivers with rationale and approver identity.

Step 6: Generate audit trail and compliance packet

Once all approvals are captured, Cassidy compiles an immutable audit log—timestamps, e-signatures, policy validations, and exception registers—ready for client or regulatory review.

Step 7: Activate and monitor

Approved assets are pushed to your CMS or ad platforms via integrations. Cassidy continues monitoring for brand consistency and surfaces governance dashboards tracking approval cycle times and compliance scores.