AI Client Onboarding Workflow Agent

Automating Client Onboarding for Marketing Agencies with AI
Eliminate Access Delays and Asset Chaos
The agent orchestrates permission requests across GA4, GTM, Google Ads, Meta Business Manager, LinkedIn, and CMS platforms—tracking status, sending auto-reminders, and flagging blockers before they stall campaign launch.
Standardize Every Client Experience
AI automation ensures consistent onboarding regardless of account manager, applying the same intake logic, handoff templates, and kickoff checklists to every new client while routing enterprise or regulated accounts through additional compliance steps.
Reduce Time-to-Value with Intelligent Orchestration
Automated workflows handle document extraction, CRM enrichment, project setup, and reporting configuration in parallel—so your team can deliver a first deliverable within days instead of weeks.
How Cassidy automates client onboarding using AI
Step 1: Trigger on contract signature
The Workflow activates automatically when an e-signature is completed in DocuSign, PandaDoc, or HelloSign—moving the deal from Closed-Won to Onboarding in your CRM and firing the onboarding sequence.
Step 2: Generate intake and welcome communications
Cassidy sends a personalized welcome email with client portal access and generates a conditional intake questionnaire tailored to the client's service line, capturing brand details, ICP, goals, KPIs, and tech stack.
Step 3: Extract and enrich client data
As forms and agreements come in, Cassidy's AI extracts key fields—company info, stakeholders, scope details, compliance requirements—validates the data, and enriches the CRM record with industry tags and segmentation.
Step 4: Orchestrate access provisioning
The Workflow guides clients through granting permissions for GA4, GTM, GSC, Google Ads, Meta Business Manager, LinkedIn, YouTube, and CMS platforms. Cassidy updates the Access Tracker in real time and sends escalating reminders on Day 1, 3, 7, and 14 for missing items.
Step 5: Configure project workspace and reporting
Cassidy creates the project in Asana, ClickUp, or Monday with service-specific task templates, assigns team roles (AM, Strategist, Media Buyer, SEO Lead), generates shared folders, and connects reporting dashboards with the agreed cadence.
Step 6: Route and flag exceptions
Enterprise clients, regulated industries, or low-confidence data automatically route through Human-in-the-Loop review. Cassidy flags scope ambiguities, missing prerequisites, or compliance concerns for manual approval before proceeding.
Step 7: Schedule kickoff and confirm alignment
Once prerequisites are met, Cassidy schedules the kickoff meeting, generates the agenda from the sales handoff template, and prepares a summary of confirmed KPIs, SLAs, and next steps—ready for your team to deliver a quick win within the first week.
Implement it inside your company
- Hands-on onboarding and support
- Self-paced training for your team
- Dedicated implementation experts
- Ongoing use case discovery
- ROI tracking & analytics dashboards
- Proven playbooks to get started fast


