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AI Client Onboarding Workflow Agent

AI client onboarding workflow automation for marketing agencies—intake, docs, e-sign, CRM
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Overview
Custom solution
Workflow

Automating Client Onboarding for Marketing Agencies with AI

Automate your entire client onboarding workflow—from signed contract to campaign-ready—across intake forms, document collection, e-signatures, access provisioning, and CRM updates.
001
Eliminate Access Delays and Asset Chaos

The agent orchestrates permission requests across GA4, GTM, Google Ads, Meta Business Manager, LinkedIn, and CMS platforms—tracking status, sending auto-reminders, and flagging blockers before they stall campaign launch.

002
Standardize Every Client Experience

AI automation ensures consistent onboarding regardless of account manager, applying the same intake logic, handoff templates, and kickoff checklists to every new client while routing enterprise or regulated accounts through additional compliance steps.

003
Reduce Time-to-Value with Intelligent Orchestration

Automated workflows handle document extraction, CRM enrichment, project setup, and reporting configuration in parallel—so your team can deliver a first deliverable within days instead of weeks.

How Cassidy automates client onboarding using AI

Step 1: Trigger on contract signature

The Workflow activates automatically when an e-signature is completed in DocuSign, PandaDoc, or HelloSign—moving the deal from Closed-Won to Onboarding in your CRM and firing the onboarding sequence.

Step 2: Generate intake and welcome communications

Cassidy sends a personalized welcome email with client portal access and generates a conditional intake questionnaire tailored to the client's service line, capturing brand details, ICP, goals, KPIs, and tech stack.

Step 3: Extract and enrich client data

As forms and agreements come in, Cassidy's AI extracts key fields—company info, stakeholders, scope details, compliance requirements—validates the data, and enriches the CRM record with industry tags and segmentation.

Step 4: Orchestrate access provisioning

The Workflow guides clients through granting permissions for GA4, GTM, GSC, Google Ads, Meta Business Manager, LinkedIn, YouTube, and CMS platforms. Cassidy updates the Access Tracker in real time and sends escalating reminders on Day 1, 3, 7, and 14 for missing items.

Step 5: Configure project workspace and reporting

Cassidy creates the project in Asana, ClickUp, or Monday with service-specific task templates, assigns team roles (AM, Strategist, Media Buyer, SEO Lead), generates shared folders, and connects reporting dashboards with the agreed cadence.

Step 6: Route and flag exceptions

Enterprise clients, regulated industries, or low-confidence data automatically route through Human-in-the-Loop review. Cassidy flags scope ambiguities, missing prerequisites, or compliance concerns for manual approval before proceeding.

Step 7: Schedule kickoff and confirm alignment

Once prerequisites are met, Cassidy schedules the kickoff meeting, generates the agenda from the sales handoff template, and prepares a summary of confirmed KPIs, SLAs, and next steps—ready for your team to deliver a quick win within the first week.

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  • Hands-on onboarding and support
  • Self-paced training for your team
  • Dedicated implementation experts
  • Ongoing use case discovery
  • ROI tracking & analytics dashboards
  • Proven playbooks to get started fast

A dedicated team to drive adoption and results

Our implementation experts work hands-on with your team to make sure you see real value - fast. From setup to optimization, we’re here to help every step of the way.

We enable your teams - no IT required

We train your builders, support their workflows, and make sure they get the most out of Cassidy without ever waiting on engineering.

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