Campaign Performance Q&A Analysis

How does it work?

Campaign Performance Q&A handles the analysis that typically requires spreadsheet work or a BI request. Ask questions like:

• Which campaigns had the highest cost-per-acquisition last month?
• How is our LinkedIn spend performing compared to Google Ads?
• What's the conversion rate trend for our webinar funnel this quarter?
• Which channels are underperforming against our target ROAS?
• Where should we shift budget based on last week's results?
• What campaigns drove the most MQLs in Q3?
• Are there any campaigns with high spend but low engagement?

The Assistant pulls data directly from your connected ad platforms and analytics tools, and searches your uploaded reports and exports—then delivers concise answers with prioritized recommendations, so you can act on insights immediately.

Who uses Campaign Performance Q&A Analysis?

Campaign Performance Q&A is built for marketing teams who need fast, actionable insights without waiting on analysts or wading through spreadsheets:

• Performance Marketers optimizing spend across paid channels in real time
• Demand Gen Managers tracking funnel performance and conversion rates
• Marketing Operations monitoring campaign health and identifying anomalies
• CMOs and Marketing Leaders reviewing ROI and making budget allocation decisions

It's especially valuable during budget planning cycles, quarterly reviews, or when you need to pivot quickly—so you can make data-backed decisions without submitting a BI request and waiting days for answers.

How does Campaign Performance Q&A Analysis use your Knowledge Base?

Campaign Performance Q&A connects directly to your ad platforms and analytics tools, and searches across your uploaded reports and exports—including Google Drive files, SharePoint documents, and marketing automation data—to surface the metrics and insights you need in one place.

• Pulls live spend, reach, and conversion data from connected ad platforms
• Searches funnel metrics from marketing automation reports and analytics exports
• References historical performance data to identify trends and anomalies
• Compares results across channels, campaigns, or time periods

Because the Knowledge Base syncs continuously and integrations pull the latest data, you're always working with current information—no outdated reports or manual refresh required.