Research Insights Accessibility

How does it work?

Research Insights Accessibility handles the digging that keeps marketers and product teams from acting on research. Ask questions like:

• What did customers say about our onboarding experience in the Q2 study?
• What messaging resonated most with enterprise buyers?
• Are there any insights on price sensitivity from recent interviews?
• What pain points did the competitive analysis identify?
• Summarize what we know about how users discover our product.
• What did the brand perception study say about trust?
• Which features did users request most in the last round of feedback?

The Assistant pulls from research decks, transcripts, and reports to give you cited answers and synthesis—so you get actionable guidance without combing through hundreds of pages.

Who uses Research Insights Accessibility?

Research Insights Accessibility is built for teams who need to turn dense research into action without re-reading 200-page decks:

• Marketers developing campaigns, messaging, or audience targeting based on customer research
• Product Managers making roadmap decisions informed by user studies and market analysis
• Brand Strategists pulling insights for positioning or competitive differentiation
• Content Teams grounding their work in validated customer language and preferences
• Insights Teams fielding repeated requests for the same buried findings

It's especially valuable when research exists but isn't being used—because finding the right insight takes longer than acting on it.

How does Research Insights Accessibility use your Knowledge Base?

Research Insights Accessibility connects to your internal research library—including lengthy decks, interview transcripts, survey reports, and competitive analyses stored in Google Drive, SharePoint, OneDrive, Box, Confluence, or Notion—and enables semantic Q&A across all of it.

When you ask a question, the Assistant:

• Searches across research documents to find relevant findings, not just keyword matches
• Returns cited answers with excerpts so you can verify the source
• Synthesizes insights from multiple studies when your question spans several reports
• Understands context, so questions about Gen Z preferences or pricing sensitivity surface the right sections

Because the Knowledge Base syncs continuously, newly uploaded research becomes searchable immediately—no manual tagging or re-indexing required.