Display Ad Placement Review

What does this mean?

Cuts manual review and improves media ROI by automatically triaging placements into blocklists and optimization lists, protecting brand integrity while focusing spend where it works.

How it works?

Screens thousands of monthly display ad placements by checking domain reputation signals (e.g., extension patterns) and site content for brand relevance, then flags non brand safe sites and analyzes cost/click data to identify high cost, low performance placements.

Workflow steps

Step 1: Upload placement data

The Workflow begins when your team uploads a list of display ad placements—typically thousands of URLs from your monthly media buy.

Step 2: Loop through placements

Cassidy processes each placement individually, ensuring every site in your list gets reviewed systematically.

Step 3: Check domain reputation

For each placement, the Workflow analyzes domain reputation signals—flagging suspicious extension patterns (.xyz, .click, etc.) and other indicators that suggest low-quality or risky inventory.

Step 4: Analyze site content for brand relevance

Cassidy evaluates each site's content against your brand guidelines and target audience to determine whether it's a suitable environment for your ads.

Step 5: Flag non-brand-safe placements

Sites that fail reputation or relevance checks are automatically flagged and added to a blocklist, protecting your brand from appearing alongside inappropriate content.

Step 6: Evaluate cost and performance data

The Workflow cross-references placement data with cost-per-click and performance metrics to identify high-cost, low-performing sites draining your budget.

Step 7: Generate optimization recommendations

Based on the analysis, Cassidy categorizes placements into blocklists (sites to exclude) and optimization lists (high-performers to prioritize), with clear rationale for each decision.

Step 8: Export results for review

The final output is delivered to your team as actionable lists you can use to update your media buying platform and improve ROI.