LinkedIn Content Planner

What does this mean?

Helps marketers post consistently with data-backed, high-quality ideas that increase reach and engagement—without manual research or guesswork.

How it works?

Pulls recent LinkedIn post performance and competitor content with basic stats, then suggests weekly post ideas with topics, example hooks, captions, and recommended publish times based on what’s working.

Workflow steps

Step 1: Run on a weekly schedule

The Workflow activates automatically on a set schedule—weekly or at your preferred cadence—so content planning happens consistently without manual effort.

Step 2: Pull recent LinkedIn performance data

Cassidy connects to your LinkedIn account and retrieves engagement metrics from your recent posts, identifying which topics, formats, and publish times are driving the best results.

Step 3: Research competitor content

Cassidy scans competitor LinkedIn profiles to surface trending topics, high-performing post formats, and engagement patterns in your space.

Step 4: Analyze what's working

The Workflow analyzes your performance data alongside competitor insights to identify content themes and timing strategies that resonate with your audience.

Step 5: Generate weekly post ideas

Based on the analysis, Cassidy produces a set of post recommendations—complete with topics, example hooks, draft captions, and optimal publish times tailored to your audience's engagement patterns.

Step 6: Deliver your content plan

The Workflow sends your weekly content suggestions via email or Slack, giving you a ready-to-use posting calendar with data-backed ideas you can publish or refine.